25% Off – Therefore, you should always be striving for a good open rate and for that to happen, you should know how to write attention grabbing email subject lines. This allows the recipient to prioritize the email without even opening it. The thing about personalized emails is that it makes the recipients feel special, as if you’re writing to them personally. It lets you know how you can balance your word count and character length and pick the most effective words. Thousands of specially designated days, weeks, and months. View the latest news and top headlines from NBCNews.com. But fear not, if you follow our tips and use the tools that we’ve mentioned, you will be well on your way to mastering this valuable skill. View the latest US news, top stories, photos and videos from around the nation. Ideally, you should be sending a newsletter to your customer base at least once a month. Friday the 13 th – October 13. Check out our monthly elderly home newsletter! March. 24 Amazing Newsletter Content Ideas. For example, the National Wildlife Federation (NWF) highlights these special days on the calendar it sends to supporters, and they will build some of their messaging around them: © 2007-2020, Nonprofit Marketing Guide. Renaissance Village Murrieta. When writing your email newsletter subject lines, alongside knowing what you should do, formulas you should follow and mistakes you should avoid making, you might also be interested in checking out several tools that are here to make your life easier. With this tool, you can check how your subject line, pre-header, and sender name will display on mobile devices. Changing seasons bring about new methods for marketing and reaching out to customers. Headlines are the most important part of any article – in fact, they are sometimes even more important than the article’s content!. Here are few additional ideas for summer articles. July 27, ... they bother to open your emails to read them! Article by Jennifer Devine. Chase's Calendar of Events is the go-to guide, but you can find the list of Special Months here for free. The first day of Spring -- what signs of renewal do you see in your field? Mixed Links for Nonprofit Communicators – January 15, 2021, Top Comms Channels and Social Media Sites for Nonprofits, Nonprofit Communications Planning for 2021 Master Class [NEW], Measuring Communications Objectives on a Scale, Introverted? Positive headlines. Content that’s helpful to the subscriber. This service allows you to check the spam score of your email messages without any hassle. Numbers also seem more credible than filler words so when you use numbers in your lines, recipients are more likely to fall for it and open the emails. If your email recipients receive emails with subject lines in all CAPS, they’re most likely to delete your email or mark it as spam. Coming up with article ideas for your nonprofit's newsletter is easy if you plan ahead, using an editorial calendar. But stating it directly in the subject itself is a big no-no. Questions – The old Buzzfeed or Upworthy style curiosity gap style headlines don’t do well for us. Surprises – Contrarian views or data on widely held beliefs or areas do well. It's the season of giving, and all nonprofits should be working on year-end-appeal campaigns. Download a sample editorial calendar. When you’re creating your newsletter subject lines, you should know who you’re writing to. Every month of the year includes holidays and annual occasions that are easy to tie into, and best of all, you can write many of these stories in advance, rather than rushing around at deadline time trying to figure out what to do. January. Why bore your recipients before they’ve even had the chance to open their email? Try to use keywords and action verbs to describe the content. 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